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Unique Career Opportunities

Head of Marketing

The Role

At an exciting time of company growth, Unique Home Stays are looking to appoint an established Head of Marketing to join our head office team in North Cornwall. This is a key leadership role accountable for the development, planning and execution of the Company’s long-term Brand strategy and Three Year Marketing Plan as well as the operational and tactical requirements to realise that strategy. This will include accountability for all key marketing decisions, operationally, tactically and strategically to develop brand awareness, customer attraction and sales closure both domestically and abroad. For the right candidate it provides a great opportunity to join a thriving business with ambitious future plans and play a crucial role in shaping those plans.

The Person

You will be an experienced and versatile marketing leader with a track record of engendering trust through strong insight in growing and developing brands and teams. Optimistic and self-motivating you will have an openness to new thinking and have the resilience to operate in a dynamic and evolving environment. You will be used to prioritising, managing and aligning a number of short and longer term objectives. A minimum of five years in a similar role with relevant managerial and marketing qualifications is essential. Relevant experience from within the luxury sector would be a distinct advantage.

Qualities

You will be an agile and original thinker with the ability to read a market and identify the story telling possibilities through a multi channel approach. Strong numerically, with the ability to problem solve, you will have developed, adapted and executed integrated marketing plans and have the strong people and stakeholder management skills to match. You will have the ability to delegate and deliver effectively, focused on value and be prepared to engage across the business.

Main Tasks

Reporting to the Chief Executive Officer you will provide effective marketing insight and direction across the business and externally with our partners. You will have accountability for the continuous development and execution of the overall Brand Strategy and rolling Three Year Marketing Plan, prioritising and optimising all marketing and communication resources both in house and externally. You will lead, manage and develop a marketing team of four as well as overseeing appropriate third party relationships. This team currently encompasses brand and creative development, PR and press, digital marketing and copywriting as well as all the operational marketing required to support the current property portfolio. You will prioritise, research, and develop proposals for new opportunities and partnerships ensuring the business is continually innovating and enabling the brand to access new markets and propositions, increasing revenue and the overall value of the brand.

The Specifics

  • This is a permanent contract Monday to Friday 9am to 5:30pm
  • You will have 21 days paid holiday plus bank holidays
  • Starting salary is dependent on experience
  • There may be an occasional requirement for UK travel

The deadline for applications is midday, Wednesday 25th July 2018. To be considered for this role please send your CV with a detailed covering letter, including your salary expectations to careers@uniquehomestays.com explaining why you would be perfect for the role.



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