Dear Owner,

It was a very busy three months for us from December to February here at Unique Home Stays, so we thought it timely to let you know what this means for you in our new quarterly newsletter for owners.

December 2011 to February 2012

In the three month period from December 2011 to February 2012, we achieved well in excess of 1000 bookings across our whole portfolio. This is a 68.15% increase on last year’s figures for the same period.

This growth demonstrates our expertise in marketing your homes to an appreciative and expanding audience; keeping our methods fresh, lively and interesting to enthuse existing and new clients continues to pay dividends.

December 2011 to February 2012

As the graph above illustrates, we have achieved a steady growth in bookings over the last four years; a trend which we are confident in continuing year on year.

Bespoke Property Statistics

To access the statistics specific to your property, simply log in to the owners’ area of our website. Here you can see how your home is performing, as well as accessing all of the information that your accountant requires, at the touch of a button.

Top Property of the Quarter

In each quarterly newsletter, we’ll be revealing which properties have achieved the highest number of confirmed bookings in the previous quarter.
For this quarter, we’re delighted to announce that The Beach Hut in Cornwall has been our top performer! Guests at The Beach Hut particularly praise its unique location, the high quality décor and the warm welcome offered by the housekeeper. Congratulations must also go to Kingfisher Folly in Devon and Lofty in Cornwall, both of which have achieved an impressive number of bookings over the last three months. 
Old Fox Cottage in Worcestershire had the highest number of bookings commencing this quarter, while The Log Store, The Beach Haus and Bay View also played host to an impressive number of guests.

A Warm Welcome to your Home

One of the key strengths of our marketing is that all of the exclusive properties which make up our portfolio are private homes. This not only ensures that guests respect your home, it also helps them to appreciate the character and personal touches that you provide.
Our latest initiative to reinforce this message is to email a letter to guests on confirmation of booking your property. The letter is written from you, the owner, and is taken from the introductory paragraph to your housebook.  So far, we have had an overwhelmingly positive response to this from guests.
If you have not yet received your leather-bound housebook, please feel free to get in touch and I will explain more about what information we require in order to create this for you.

Unique Properties for Sale

With the demand for your properties increasing rapidly, many of our owners have taken the decision to market a second or third property through Unique Home Stays; in fact, owners with multiple properties now represent a third of our portfolio.
If you are thinking about marketing another property with us, you may be interested in our new Unique For Sale section, which lists a number of homes that we feel could have excellent investment potential. If you would like to find out more about this unique business opportunity, please do get in touch with our property consultant, Samantha Lygo.

Royal Cornwall Show

This year, Unique Home Stays will be attending the special Jubilee-themed Royal Cornwall Show, which is taking place from Thursday 7th to Saturday 9th June at Wadebridge Showground. We’ll be showcasing our portfolio to more than 120,000 visitors, as well as forging links with other Cornish brands. If you’re in the area, why not stop by at our stand and say hello? We’d love to see you, and welcome you inside with a cup of tea and a slice of granny’s cake.

Any Queries?

If you have any queries at all, please do get in touch with myself or one of the team and we will do our best to help.

Best wishes,

Rhianna


Rhianna Morton
PR and Marketing Officer
Unique Home Stays

www.uniquehomestays.com
rhianna@uniquehomestays.com

Direct Line: +44 (0) 1637 882010
Main Office: +44 (0) 1637 881183
Fax: +44 (0) 1637 882019


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