As the year draws to a close, we want to thank you—our valued guests, owners, and followers—for being part of our journey.

While we welcomed some magnificent properties to the fold this year, our mission has been to grow the collection in stature, not size: its evolution intended to inspire guests who want something different. Our relentless focus continues to lie in curating exceptional experiences that people can’t find elsewhere. We hope this was evident for the 23,000 of you who chose to stay with us.

Christmas is a time to reflect and, as well as many wonderful things, 2024 also brought sadness as we said goodbye to a long-standing team member. In Clare’s memory, we have raised just shy of £9000 for the Brain Tumour Charity since May, honouring her kindness and legacy.

Looping back to the start of the year when we launched our Architectural Integrity campaign, we come full circle to our statement on standing for what’s real, human, and meaningful. With that, we hope you find luxury in the simple things this Christmas. We look forward to hosting you in 2025.

Last minute Christmas gifts

This festive season, give the gift of roaming.

From beach idling to playing hide-and-seek in country kingdoms, gift vouchers are an honest offering for Unique Folk, from Unique Folk.