Quarterly review View in browser
 
Unique Home Stays
 
Unique Homestays
 

We trust this finds you well amidst exiting plans for Easter weekend. As we take the time to reflect on our accomplishments over the last three months, we must also acknowledge the extreme challenges the wider world has seen. With this in mind, we have been supporting the UNICEF appeal for Ukraine with every booking made. See more on our efforts here.


In your first update for 2022, we are pleased to close quarter one (Q1) reporting a 35% increase in nights booked compared to the average for this timeframe (looking at the last three years excluding ‘Covid affected’ periods). In what’s ordinarily a quieter season, we generated 35% more enquiries than in Q1 2019 and secured 60% occupancy across the portfolio.

Looking at the year ahead, we hold a strong position so far having booked 42% more nights to date compared to 2018 and 2019. Despite the influx of bookings taken last year following the government’s roadmap announcement, we are currently only seeing a 1% variance on nights booked against this point in 2021. 

We have already secured an occupancy figure of 67% for Q2 (that’s 10,500 nights booked and counting), but continue to drive further interest - particularly across the end of April into May. Closing remaining availability for peak months July and August is another key focus for the team. We can assume that bookings for peak months are being affected by the return of international travel, as many guests are delaying plans to explore their options, accelerating a trend for last minute bookings. Our strategic marketing activity is working hard to bring in new business as well as convert those in the consideration phase, while our bookings team hold their attention on conversion levels and first-class customer service.

 

 

Best performers

 

The Sanctuary topped the leaderboard with 21 bookings during Q1. Anthology Farm was close behind with 20 bookings, followed by Elissa which hosted 19 stays. Irish gems Lost Cottage and Limehouse Cottage had the highest occupancy in Q1, at 93% and 92% respectively, while both Tempest and Elderwood Manor secured 100% occupancy. When it came to bookings taken, Little Inka shone securing 28, then Isla Windmill with 26, Faerie Door Cottage with 24, followed by The Glasshouse, Wishbone and The Boat House, each taking 23 bookings for forthcoming dates. The recent TV coverage for Little Inka and Wishbone undoubtably boosting their popularity!

 
Unique Homestays
 

Owner offers

 

Gorgeous gifting company Velvet Brown Co. is the newest addition to your trade accounts, offering exclusive discounts on their luxury hampers. For those seeking clean drinks in their welcome hampers, Pentire Drinks (regular customers to our shoot locations) have kindly offered a complimentary bottle to all Unique Homestays owners - claim yours here.

Unique Homestays
 

Press Coverage

 

Consistent with previous months we achieved 34 published articles in Q1 along with 46 online features. Highlights were The Telegraph for Castle India and Found Tower, The Guardian for Wishbone and Little Inka, and Harper’s Bazaar for Anthology Farm, Florin and Charity amongst their selection of the best UK wedding venues.

 
Unique Home Stays
 

 

Owner stories

 

It was going to take something quite special to follow on from our Britain in Wonderland campaign. Sometimes, as William Golding once said, the greatest ideas are the simplest. For our latest campaign we took a grassroots approach, celebrating the extraordinary people who make this all possible - you. Following a successful soft launch via our membership area, be the first to explore this rather special creative before we share it with the world.