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Our guide to luxury Shropshire holidays

With its limestone escarpment, upland hills, and crooked Tudor towns that appear as though plucked from a storybook, Shropshire takes slow living in its stride. This is the Unique guide to luxury Shropshire holidays.

Flanked by Wales and bound by a patchwork quilt of countryside, Shropshire calls to cravers of fresh air. Scale the Stiperstones — a formation of quartzite tors steeped in folklore — for sweeping views over Long Mynd and Shrewsbury Plain, or hop on a bike to explore Church Stretton, whose forested slopes, alpine charm, and springs have earned it the name of "Little Switzerland." There’s a vibrant cultural scene, with Shrewsbury Museum & Art Gallery and Theatre Severn putting on shows year-round. To help shape your stay, we’re highlighting what to see and do in our guide to luxury Shropshire holidays.

The county’s culinary capital, Ludlow, gives gravitas to the oft-used phrase “postcard perfect,” with its cobbled streets, black-and-white architecture, and 11th-century castle as supper backdrops; think rice served in coconut halves and tapas behind half-timber walls. On summer days, the riverbank is thronged with families braving the weir’s inky waters, before warming through with fiery slabs of world-famous gingerbread from Market Drayton. As for that all-important base, will it be a fairytale folly for a romantic break in Weston-under-Lizard, or an off-grid cottage under dark skies across the border?

Locations in Shropshire

Shrewsbury is all Tudor timber and winding streets with olde-worlde names like Dogpole, whilst Ludlow lays claim to the culinary crown, and Weston-under-Lizard merges palatial estates with peaceful parkland.

Collections in Shropshire

Whatever´s on your wish list — a private chef to whip up maple-drenched pancake stacks, vintage bikes to chart trails, or acres of space for your four-legged friends to roam — our curated collections in Suffolk tick every box.

Things to do in Shropshire

Explore Shrewsbury Castle, with its fascinating Soldiers of Shropshire Museum and Jester Trails for little ones, stroll along the Severn, or saddle up in Tong Norton, where you´ll find private lessons and hacks for all abilities.

Things to see in Shropshire

Soak up the sights of Shropshire from its sprawling AONB, tour the Roman baths and ruins of urban living at Wroxeter, or don your finery for a night at the Royal Ballet in West Midland neighbour Birmingham.

Where to eat in Shropshire

Bucolic Shropshire is blessed with natural bounty; visit CSONS for freshly-baked cinnamon buns and river views, Pie Hole for artisan pastries (and prime picnic fodder), or find field-to-fork fine dining at Wild in Whitchurch.

Journals about Shropshire

Read one owner´s wistful tale of finding la vie en rose in 200 acres of Shropshire woodlands, ogle at Hansel and Gretel-inspired interiors with these storybook homes, and let chic curios inspire your next antique hunt.

The best places to spend Christmas in the UK

The best places to spend Christmas in the UK

Mulled wine, mince pies, chocolate logs and twinkling lights; it must be the most wonderful time of the year. If you´re looking for a last-minute Christmas trip, here´s your guide.

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A fairytale of their own: Once upon a time at Charlotte’s Folly
Owner Chronicles

A fairytale of their own: Once upon a time at Charlotte’s Folly

In a land far away, amidst the glorious green acres of the Bradford Estates in Shropshire, resides the prettiest-in-pink cottage you ever did see. In our latest chronicle, its owner tells us just what life is like living in a fairytale of their own.

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Meet the storybook homes

Meet the storybook homes

Here they are. With turrets and follies and islands and eiderdowns, the storybook homes welcome you not just to walk through their front doors — but to fall down the rabbit hole to a life of fairytale proportions.

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Channel 4’s Extraordinary Escapes

Channel 4’s Extraordinary Escapes

Sandi Toksvig returns with a star-studded line-up of celebrity friends to showcase the very best homes across Britain and Ireland, with a few Unique Homestays visited en route.

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Shropshire FAQ´s

Looking for advice on finding the highest peaks? Want to know what the county is famous for? If you have a Shropshire-specific query, you might find the answer here. For everything else, visit our general FAQs.

What is Ludlow famous for?

Nestled amongst the Shropshire Hills, Ludlow is the gastronomic capital of Shropshire. This mediaeval market town has more Michelin restaurants than any other in all England, with cosy pubs and the renowned Ludlow Food Festival to back them up. Once described by John Betjeman as ‘the loveliest town in England’, there are over 500 listed buildings – many of which timber-framed on cobbled streets. An 11th-century castle stands guard over the town alongside parts of the ancient town wall, with plenty of history to go alongside helpings of culinary delights.

Why is Market Drayton famous for gingerbread?

In the early 20th century, Market Drayton had four gingerbread bakers; the smell of the sweet, spicy biscuit would have wafted over the town. But its origins in this particular town date back to the 17th century, although it may have been earlier since ‘gingerbrede’ arrived in the UK with the Crusades in 1390. Now, the town's historic links with gingerbread is celebrated through its annual Ginger and Spice Festival where, as you can imagine, any and all ginger-related artisan treats are made and sold. Above all else, be sure to try ‘Market Drayton Gingerbread’, it’s in a league of its own.

What is the main town in Shropshire?

Shrewsbury is the county town of Shropshire, sat next to the meandering River Severn (the longest river in Britain, in fact). The town is celebrated for its beautifully preserved Tudor buildings – many of which now host modern, independent boutiques – enchanting cobbled streets, and the imposing Shrewsbury Castle, still watching over its residents to this day. Shrewsbury has famous connections too; it’s the birthplace of Charles Darwin, only one of the most culturally significant biologists in history.

Is Shropshire near Wales?

Indeed, Shropshire shares its border with Wales, and the two regions are separated by the picturesque natural boundary of the River Severn. With its proximity to Wales, Shropshire is often referred to as a "border county" and you’ll find the influence of Welsh culture here, there and everywhere.

What are the biggest hills in Shropshire?

Brown Clee is Shropshire’s highest peak at 540 metres above sea level, with no higher peaks east until you reach Russia. From here, many who have summited the hill say this is one of the best views in England, with a patchwork of green farmland stretching in front of you and rocky outcrops like the ‘Giant’s Chair’, formed in the last Ice Age.

Own a property in Shropshire?

Are you the keeper of a Tudor cottage? Or the custodian of a countryside treehouse? From Ludlow to Hodnet to historic Shrewsbury, we´re seeking Shropshire´s most unique homes to join our growing portfolio.

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